Visual Identity – Comprehensive Implementation of Identity
Bilzin Sumberg is a preeminent commercial law firm located in Miami, Florida, that delivers the highest quality legal counsel to a wide range of distinguished clients. The intent with this client was not a rebrand as the firm already had a recognizable logo. Instead, we focused on creating a brand identity that accurately reflected the sophisticated nature of their work. One that would start a conversation about who they are through their visuals, reflect the same high level of quality as their services, and ensure brand consistency throughout all aspects of the firm’s communication. The result was a unique key visual system, clearly defined brand architecture, consistent collateral, and comprehensive brand guidelines.