Industrial Cleaning Services

Strategic Positioning – Corporate Identity – Comprehensive Implementation of Identity – Reveal – Spot – Photography

Grupo Alarcon is a company that provides comprehensive cleaning services to large corporations. The sector (and therefore, the competition) of facilities management communicates in a very generic way. In fact, many of the same messages are repeated, giving way to little differentiation. It was necessary to find something unique in both the strategic planning of the company as well as the visual aesthetics of the group’s new identity. As a result, we defined their positioning and a created a visual identity based on the only real difference of Grupo Alarcon: the people that clean the offices of their clients every day.


CTO and Founder at Pixerama
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