Brands come in all shapes, colors, and sizes. Literally. They are equally distinct. And somewhere down the line, or at the beginning of it, decisions are made. Conscious, subconscious, et cetera. Decisions are made. Decisions that influence brand presence, behavior, and evolution. Decisions acting as stimuli to the surrounding tangible and intangible assets. And the
We’re visiting our #brandlibrary to take a look at “Art and Visual Perception”. There are those who express themselves with words, and others that do it through images. No two intellectual and creative processes are the same. And each person must learn their natural “language”, the way which allows them to explore their ideas in the
Today, we opened up our Brand Library to talk about: The Brand Gap. “Branding” is a word used by many, but understood by few. In this easy-to-read book written by Marty Neumeier, he cuts to the core of what branding is (and isn’t) and how to bridge the gap between business strategy and design. Regardless of
Today, we opened up our #brandlibrary to talk about: The Copy Book ‘Storytelling’ is an essential word in the process of creating an identity for a company. A brand must tell a story that speaks to their target market. There are words and there are images. Images and words. It’s a fundamental relationship in building an identity.